Bayesian-AB-Testing-Call-Tracking
nairabarseghyan/Bayesian-AB-Testing-Call-Tracking
Bayesian A/B testing for Call Tracking applications. Project for the class DS223 Marketing Analytics, American University of Armenia
Summary
A Python package for Bayesian A/B testing applied to call tracking data from offline advertising campaigns. It provides a statistical method for businesses to compare the effectiveness of different advertisement sources (flyers, billboards, etc.) by analyzing call volume data collected via call tracking technology.